Search Engine Optimization (SEO)
is the process of improving a website or online content so it ranks higher on search engines like Google, Bing, and others. The main goal of SEO is to increase organic traffic, which means attracting visitors without paying for ads.
SEO involves using relevant keywords, creating high-quality content, improving website speed, mobile-friendliness, and earning backlinks from trusted websites. It also includes technical improvements such as proper titles, meta descriptions, and secure browsing (HTTPS).
SEO is important because most users click results shown on the first page of search engines. A well-optimized website gets more visibility, more visitors, and better chances of generating leads or sales.
In short, SEO helps businesses grow online by making their websites easier to find, useful to users, and trusted by search engines.
